Short, honest write-ups on what’s working for UK tradesmen online — local SEO, lead capture, GBP tweaks, and the occasional look inside how we build.
Most tradesmen doing their own SEO collect a list of keywords and never assign them anywhere — so every page competes with every other page for the same search. This is the complete keyword mapping system: one keyword, one page, one job, with a ready-to-copy map for a typical UK plumbing or heating website.
75% of clicks go to the top three local results, and over half of visitors abandon a slow site during an emergency search. This is the single most thorough, technically specific guide anywhere on the UK web to ranking for "boiler repair near me" — covering every ranking signal, every page element, and every AI Overview consideration that matters in 2026.
