A decorating site that lands the full-house refresh before the kids move back in.
Painting is a relationship trade — but the first customer who calls you found you on Google. We build sites where the before/after gallery does the selling, the testimonials carry the trust, and the booking form actually works on a phone.
What most decorators sites get wrong.
Four things every site we ship for a decorator has — and most of your competitors don't. Get these right, add our SEO package, and you outrank Checkatrade in your postcode without paying them a penny.
Before / after gallery
The single highest-converting visual asset. A row of paired photos with a slider sells the work better than any paragraph about ‘quality finishes’.
Domestic vs commercial split
Office repaints and listed-building work are different sales conversations to a kitchen refresh — the homepage should signpost both clearly.
Colour-consultation page
‘Painter who helps choose the colours’ converts at 2x ‘painter who paints’. The colour-consult offer pulls in customers who'd otherwise default to a Farrow & Ball studio.
Wallpapering service page
Specialty work, higher margin, fewer competitors with proper SEO. A dedicated wallpapering page is one of the easiest wins.
The palette comes bundled with the paint.
‘Painter who helps me choose the colours’ converts at 2x ‘painter who paints’. The colour-consult offer pulls in customers who'd otherwise default to a Farrow & Ball studio.
Calm + classic
Soft + nursery
Bold + brave
Sage + cream
Two roads. One pays for itself.
The slow-bleed.
- Full-house refresh jobs (£6k+) lost to whoever has the better gallery.
- Office repaint work goes to commercial-focused outfits even when your domestic work is great — because they show up in commercial search.
- Wallpapering specialty work disappears to whoever ranks for ‘wallpaper hanger [town]’.
- Repeat customers can't easily refer you if all they have is your phone number.
The compound effect.
- Before/after gallery that closes high-value full-house jobs.
- With our SEO package — local-pack ranking for ‘painter + your town’.
- Colour-consultation upsell that boosts job values without more leads.
- Wallpapering page that captures a specialty audience.
The exact searches your best customers use.
Every build ships with clean SEO foundations — schema, fast pages, Google Business Profile. Actively mapping each page to a high-volume UK query and chasing the top spot is our SEO package on top of the build.
Everything wired in, in roughly 2 weeks.
Six things switched on from day one. No upsells, no modules — just the kit a decorator needs.
Mobile-first build
Tuned for Google's Core Web Vitals — fast on 4G, phone number under the thumb on every page.
Click-to-call wired in
Hero CTA, sticky footer call, WhatsApp deep link. Zero menu hunting.
SEO foundations from day one
Borough page, schema, GBP set up. Chasing top rank for ‘decorator + town’ in 6–10 weeks is our SEO package on top.
Real photography
Brief, shoot list, edit. Your actual jobs — never stock photos.
Accreditation strip
Trade body / Gas Safe / NICEIC / FMB — verified, above the fold.
Live reporting
Monthly plain-English report — rankings, calls, where customers came from.
Before the discovery call.
Do before/after sliders actually work?
They're the highest-converting element on a decorator's site — full stop. A row of 6 before/after pairs on the home page sells more work than 1000 words of copy. We build them lightweight so they load fast on a phone.
Should I offer kitchen cabinet painting as its own page?
Yes. It's a high-growth search (people choosing repaint over replacement) and the audience is specifically researching ‘who can do this WELL’. Dedicated page captures the intent.
Wallpapering — worth a separate page?
Yes — fewer painters offer it competently, the margins are better, and the search volume is real. One of the easiest ways to add £15k–£30k of yearly work without leaving your existing area.
Ready for a decorator's site that actually rings the phone?
Fifteen minutes, plain English. We audit your current site (or Facebook page) and point at the three changes most likely to rank you — yours to keep either way.