Conversion-focused websites and local SEO for UK plumbers, electricians, builders and roofers — plus a dashboard that shows you what’s actually working, live.
Not a pretty brochure. A build, rank and loop that turns searches in your area into booked jobs.
Fast, mobile-first pages built around one thing: the customer tapping call. No page-builder mush, no bloat, no template graveyard.
No cold showers. 25 years serving South London. £70 diagnostic, waived on repair.
Local SEO and a tuned Google Business Profile so when someone nearby searches, you show up above the pack — not on page two with the aggregators.
Click-to-call, quote forms, WhatsApp buttons and review nudges — every route from 'found you' to 'booked you' wired up cleanly.
Twenty seconds on how WebWise works: the sites we build, the way we get you ranking in your postcode, and the reason vans keep pulling up to the studio for round two. No fluff. Just the approach.
One fixed quote. Two weeks to live. Zero long contracts. Your site — with the ranking, tracking and speed to actually earn its keep — for less than a set of new tyres.
Each one a real trade build. Click a frame to open the live site.
3 real builds. Each one currently earning.
View all case studiesThe same site, five thousand times over.
Most tradesman websites are clones of the same dozen templates — the ones thousands of other UK builders, sparks and plumbers are already using. Slow. Generic. Buried buttons. Built to look fine in a portfolio, not to win a job at 4pm on a Sunday.
Stock photos at 4MB each, page-builder bloat, no caching. By the time it shows up, they've called someone else.
"Welcome to our website" hero. Same three "Our Services" tiles. Same hidden phone number. Google sees the copy on a thousand other sites.
Phone number sits in the footer or behind a hamburger menu. On mobile, the gap between intent and the call is four taps too many.
No clear ask, no proof, no trust signals where they're needed. Visitors leave faster than the page finished loading.
Every site we build ships with these six things switched on from day one. No upsells, no “modules” — just the kit you need to ring the phone.
Built on Next.js, served from the edge, hand-coded HTML. We tune every build to Google's Core Web Vitals green zone — fast enough that visitors don't bounce and Google keeps indexing you.
One properly-written page per town you serve. Croydon, Bromley, Sevenoaks — each ranks for its own search, with real local content.
Set up, verified, photos in, hours right, weekly posts. The shop window your customer sees before they ever tap your site.
Click-to-call buttons everywhere. WhatsApp lead form for the customers who'd rather send a photo. Email forms straight to your phone.
Automated review invites after each job, displayed on your site as fast as they come in. A steady drip of fresh four-and-five stars.
Plain-English report each month — what changed in your rankings, how many calls, where the customers came from. No agency dashboards.
Somewhere in Croydon on a Sunday, a boiler dies. The customer types ‘boiler repair near me’. Three businesses appear on a map. The decision about which one to call lands in roughly the time it takes the kettle to boil.
Of local searches lead to a call within an hour.
Check Google Business before they ring.
Average job that walks past an unanswered site.
We build the bit between being thought of and being rung.
WebWise · From £950
One playbook. 11trades. Every build proves it — same standard, same speed, same commercial intent, whatever’s written on the van.
Emergency-repair pages, service maps and a live call-out number.
Fixed quote after a 15-minute phone call. 30% deposit to secure your build slot, balance on launch — no hidden costs, no surprises.
Plus optional retainers from £49/mo for hosting, security and ranking. Cancel any month. See retainer pricing →
We like to spend around two weeks on a build so everything lands properly. Below is what a tight sprint looks like — starter sites can go in a week, bigger jobs run a little longer. The date gets locked on the discovery call.
Your trade, your area, the kind of jobs you want more of. We take notes and tell you straight if it's a fit.
Three groups, nine services, one studio. Pick à la carte or grab a tier. Each one is wired into the same playbook that ships your site in roughly a week.
Fast, focused, modern. Built on a real stack — not WordPress, not Wix. Mobile-first by default. Half-second loads on every page we ship.
Local SEO baked into the sitemap. Google Business, schema, citations, area pages — the unglamorous compound interest that puts you in the top 3.
Phone, WhatsApp, form, calendar — four ways to reach you, on every page. Reviews chase themselves. The Care retainer keeps the engine running.
Nine services in detail — pricing, process, deliverables.
View all 9 servicesWe don’t ask you to swap the systems you already trust — we quietly plug into them. Every build can talk to Telegram, Gmail, Cal.com, Stripe, Slack, Zapier, n8n, and the rest.
You don't need to know what an A record is. We sort domains, DNS, SSL, backups and CDN through the providers we trust day in, day out. Hostinger for domains and cPanel-managed hosting, Hetzner when a build needs a serious VPS, Cloudflare on the front door for speed and protection. One monthly invoice, one number to call.
Where most of our sites live. We register the domain, sort the nameservers, point everything at the right inbox — and you get a single billing line, not three.
Email, DNS, file access, backups, SSL — all under one familiar panel. If you ever want the keys, we hand them over with a one-line walkthrough.
When a site needs a real backend (booking engines, dashboards, portals) we run it on a Hetzner VPS. German data centres, serious hardware, low monthly cost.
Free SSL, automatic image optimisation, and DDoS protection on every request. The free tier alone covers most of what an enterprise CDN charges thousands for.
We use these providers because they're the ones we'd pick for ourselves. Pricing is built into the £49–£149/month plan, with no surprise renewal cost. Need a dedicated server, custom domain migration or compliance-grade backups? Mention it on the call.
Cold kitchen in Croydon. Two kids upstairs. She unlocks her phone.
An optional add-on package on top of any build. While your competitors lose enquiries to voicemail and forgotten quotes, your business runs lights-out — calls captured, quotes drafted, follow-ups sent. Bolt it on at brief, or add it later when you’re ready.
AI catches the voicemail, transcribes it, sends a WhatsApp confirming you'll call back. No lead lost.
Customer asks for a price by 11pm. Wake up to a personalised quote already drafted and sat in your sent folder.
Quote sent and they've gone quiet? Two soft reminders, two days apart. Done politely, in your voice.
Job finished, text goes out the same evening with a one-tap Google review link. Stars climb without nagging.
Bonus capability · zero copy-paste
Write the job up once — a Sunday emergency, a new bathroom, a tip about lagging your pipes. We push it to every social you run, reformatted for each platform, scheduled to land when your customers are actually scrolling.
01 · Reformat
Vertical for TikTok & Reels. Square for Instagram. Landscape for LinkedIn. Pinned crop for Pinterest. We resize and reframe so every post looks native — never letterboxed, never cropped on the face.
02 · Rewrite
TikTok hooks. LinkedIn professional tone. Instagram with the emojis your audience actually clicks. The same job, three different voices — none of them sounding copy-pasted from your other socials.
03 · Schedule
A month of posts in 20 minutes from your dashboard. Each one lands when YOUR customers are scrolling — 6pm weekdays, Sunday lie-ins, after-school runs. We profile your area and pick the slot for you.
Add-on package · no extra dashboard to learn
We believe a website is the most patient employee you'll ever hire. It works the night shift. It doesn't take holidays. It greets every customer with the same care. So when we build one, we treat it like a colleague, not a brochure. We start with the problem, not the wishlist. We measure what we ship. And when it's launched, we leave the keys with you — because owning your front door is yours to keep.
A lot of agencies sell trades short. Here’s what we’ve taken off the table so you never have to wonder how the bill grew.
Every site is built from scratch for your trade, your area, your customers. We won’t put your business on the same Wix shell as four thousand others.
Fixed quote on the call. If a job runs over, that’s our problem — not a surprise invoice landing in your inbox.
When you call, you get Ben or Vasi. No project managers, no account handlers, no juniors learning on your job.
Plain-English monthly numbers — what changed in your rankings, where the calls came from. No dashboard logins, no acronyms.
Hosting and care are monthly, no minimum. You stay because you want to — never because we’ve locked you in.
Code, copy, SEO, photos, integrations — all done in our London studio. Nothing handed off overseas to people you’ll never meet.
We started WebWise because most agencies treat trades as a category to template, not customers to listen to. Two of us, a London studio, no juniors, no offshore handoff — no account manager between you and the work.
I build the bit your customer taps. Design systems, Next.js, every pixel argued over twice.
“If a tradesman can't ring you in three taps, the site is doing the wrong job.”
I write the bit that brings them in. Words, Google Business, rankings — the unglamorous half that wins jobs.
“Copy that reads like the trade actually talks.”
No account managers, no juniors, no offshore hand-off. The people who quote you are the people who build it.
Price set before you pay a deposit. No scope creep, no surprise invoices, no "actually it'll be a bit more" calls.
Domain in your name, code on your repo, hosting transferable. Walk away tomorrow and you take it all with you.
Local SEO baked in from the sitemap up. We don't bolt it on at the end — it's how we structure the site from day one.
Around two weeks is the sweet spot. Starter sites can go quicker, bigger jobs run longer — exact date locked on the call.
Worldwide · GBP billing · UK bank account
We design and build from a London studio, but our clients run businesses from Auckland to Austin. If you can pay GBP into a UK bank account, you can hire us — no geographic limit, no awkward currency dance, no off-shore middlemen.
Home base
WebWise · London, UK
USA
Canada
Australia
New Zealand
Ireland
France
Germany
Spain
Italy
Netherlands
Sweden
Norway
Denmark
Switzerland
UAE
Singapore
Japan
Hong Kong
South Africa
Brazil
Mexico
Kenya
India
IsraelUSACanadaAustraliaNew ZealandIrelandFranceGermanySpainItalyNetherlandsSwedenNorwayDenmarkSwitzerlandUAESingaporeJapanHong KongSouth AfricaBrazilMexicoKenyaIndiaIsraelRecent & current clients across these regions
How you pay
Invoices are issued in pounds sterling to a UK business bank account. Most international banks support outbound GBP transfers; your bank handles the conversion at the spot rate.
How we work
Slack, email, Loom video walk-throughs, written updates. We don’t require live calls in your evening just because it’s our morning — most weeks need zero scheduled meetings.
When updates land
We schedule daily progress notes to land at the start of your working day — not ours. Site previews + reviews wait in your inbox when you sit down with your morning coffee.
The shortest version: if you’ve got a postcode, a phone, and a way to send pounds to the UK, we can ship.
The six questions we get on every discovery call — answered upfront so you can decide if we’re a fit before the kettle’s on.
Fifteen minutes on the phone. We’ll tell you what’s costing you jobs and what we’d fix first — even if you don’t hire us.
Newsletter · no spam, just news
Occasional dispatches from the studio — lessons, snippets you can steal, the odd win story. Only when there’s something worth reading. No spam, one click to unsubscribe.
