A builder's site that lands extensions, lofts and refurbs.
Loft conversion, side-return, full refurb — building work has the highest job values in the trades, and the most expensive losses when a serious enquiry goes to a competitor's tidier site. We build sites that show the work, the team and the trust signals first.
- 1Wk 1Drawings + planning
- 2Wk 4Demolition + groundworks
- 3Wk 8Structure up, roof on
- 4Wk 14First fix + glazing
- ✓Wk 22Handover
What most builders sites get wrong.
Four things every site we ship for a builder has — and most of your competitors don't. Get these right, add our SEO package, and you outrank Checkatrade in your postcode without paying them a penny.
Real project gallery — not stock
Customers spending £80k on a side-return want to SEE finished work. A gallery filterable by ‘extension / loft / refurb’ closes more enquiries than any clever copy.
Borough-page SEO
‘Loft conversion Streatham’ ranks separately from ‘loft conversion Brixton’. We build one page per borough you cover, each with real local copy and the projects you've done there.
Team page + insurance + FMB / TrustMark
A £100k job isn't booked because of a phone call. It's booked because the homeowner felt safe handing over the keys. Real photos, real names, real accreditations.
Process page — what the next 12 weeks looks like
A clear ‘brief → drawings → planning → start’ timeline reassures the customer that you know what you're doing. Single highest-converting page after the gallery.
£60k jobs land on proof, not paragraphs.
Homeowners book the builder whose portfolio looks like it could be their finished house. We make the gallery a first-class citizen, filterable, instant-loading.
Side-return · Wandsworth
Loft conversion · Battersea
Full refurb · Clapham
Two roads. One pays for itself.
The slow-bleed.
- Losing £60k+ extensions to the builder up the road who has a tidier portfolio online.
- Architects and structural engineers can't refer you if your site looks like a 2014 Wix template.
- Word-of-mouth jobs are smaller — the big serious refurbs come from Google + architect referrals.
- Insurance brokers + house-sale surveyors won't list you in their preferred contractor pack.
The compound effect.
- With our SEO package — top-3 ranking for ‘builder + your borough’ within 8–12 weeks.
- Project gallery that does the selling on its own.
- Architect-referral page that closes high-value commercial-feel jobs.
- Lead form filtered by project type so the £5k garage door enquiries don't crowd the £80k extensions.
The exact searches your best customers use.
Every build ships with clean SEO foundations — schema, fast pages, Google Business Profile. Actively mapping each page to a high-volume UK query and chasing the top spot is our SEO package on top of the build.
Everything wired in, in roughly 2 weeks.
Six things switched on from day one. No upsells, no modules — just the kit a builder needs.
Mobile-first build
Tuned for Google's Core Web Vitals — fast on 4G, phone number under the thumb on every page.
Click-to-call wired in
Hero CTA, sticky footer call, WhatsApp deep link. Zero menu hunting.
SEO foundations from day one
Borough page, schema, GBP set up. Chasing top rank for ‘builder + town’ in 6–10 weeks is our SEO package on top.
Real photography
Brief, shoot list, edit. Your actual jobs — never stock photos.
Accreditation strip
Trade body / Gas Safe / NICEIC / FMB — verified, above the fold.
Live reporting
Monthly plain-English report — rankings, calls, where customers came from.
Before the discovery call.
How important is the project gallery?
It IS the site. £60k clients don't book a builder off a paragraph — they book off seeing 8 completed projects in their borough that look professional. We make the gallery a first-class citizen, filterable and instant-loading.
Should I show pricing?
Ranges, yes. Numbers, no. A ‘Loft conversions from £45k’ band on the loft page filters out the price-shoppers and pre-qualifies the serious enquiries. Specific quotes still happen on a site visit.
Do I need a planning-permission section?
If you offer end-to-end (architect → planning → build), yes — it's a major differentiator. We build a clear ‘how planning works’ page that homeowners actually find useful. Half your competitors don't have one.
Ready for a builder's site that actually rings the phone?
Fifteen minutes, plain English. We audit your current site (or Facebook page) and point at the three changes most likely to rank you — yours to keep either way.