A detailing site that books up the diary with PPF + ceramic-coat jobs.
Paint correction, ceramic coating, PPF, full details — car detailing has the highest hourly margins in the trades and the most photogenic content. We build sites that turn an Instagram scroll into a confirmed booking with a deposit.
What most car detailers sites get wrong.
Four things every site we ship for a car detailer has — and most of your competitors don't. Get these right, add our SEO package, and you outrank Checkatrade in your postcode without paying them a penny.
Online booking + deposit
Detailing is appointment-based and high-margin. A live calendar that takes a £50 deposit weeds out tyre-kickers and locks in serious customers.
Service pages per treatment
Paint correction (single + multi-stage), ceramic coating (1yr, 5yr, 9yr), PPF, interior detail, headlight restoration — each is its own search and its own price expectation.
Before / after gallery (with hard-light shots)
Detailing sells on visible difference. Hard-light photos showing swirl removal under sunlight close more leads than any phrase about ‘showroom finish’.
Membership + maintenance packages
‘Maintenance detail every 3 months’ subscription turns one ceramic-coat customer into a 5-year revenue stream. Most detailers don't offer it.
Live calendar, deposit on the spot.
Detailing is appointment-based and high-margin. A live booking calendar that takes a £50 deposit weeds out tyre-kickers and locks in the customers who actually turn up.
- 09:00Maintenance · BMW M4£50 deposit · paid
- 11:30Ceramic 5yr · Range Rover£50 deposit · paid
- 14:00PPF full front · Porsche 911£50 deposit · paid
- 16:30Open slot
Two roads. One pays for itself.
The slow-bleed.
- Showroom-quality work loses to whoever has the better Instagram → site funnel.
- PPF + ceramic jobs go to nearby specialists with proper SEO.
- Maintenance subscriptions — the most profitable product — go untouched if there's no site to sell them on.
- Insurance-claim work (paint, dents) goes to the body shop that ranks #1.
The compound effect.
- With our SEO package — local-pack ranking for ‘ceramic coating + your town’.
- Live booking + deposit that converts the Instagram scroller.
- Maintenance subscription page that turns one job into a yearly relationship.
- Service pages per treatment that capture exact-intent searches.
The exact searches your best customers use.
Every build ships with clean SEO foundations — schema, fast pages, Google Business Profile. Actively mapping each page to a high-volume UK query and chasing the top spot is our SEO package on top of the build.
Everything wired in, in roughly 2 weeks.
Six things switched on from day one. No upsells, no modules — just the kit a car detailer needs.
Mobile-first build
Tuned for Google's Core Web Vitals — fast on 4G, phone number under the thumb on every page.
Click-to-call wired in
Hero CTA, sticky footer call, WhatsApp deep link. Zero menu hunting.
SEO foundations from day one
Borough page, schema, GBP set up. Chasing top rank for ‘car detailer + town’ in 6–10 weeks is our SEO package on top.
Real photography
Brief, shoot list, edit. Your actual jobs — never stock photos.
Accreditation strip
Trade body / Gas Safe / NICEIC / FMB — verified, above the fold.
Live reporting
Monthly plain-English report — rankings, calls, where customers came from.
Before the discovery call.
Does an Instagram-following help with website SEO?
Indirectly — we add structured data + Instagram embeds so Google sees the social proof. But the bigger win is the funnel: a site that captures the Instagram-scroller and gets them to book + deposit while they're still excited.
Are maintenance packages worth selling on the site?
They're the highest-margin product a detailer offers. A ‘3-monthly maintenance detail’ at £180/visit signed up for a year is £720 of recurring revenue from one customer. We build a dedicated landing page with signup + auto-billing.
What about PPF installer ranking — too much competition?
Real competition is regional, not national. We build a dedicated PPF page (Xpel, SunTek, STEK), with portfolio shots and clear pricing tiers. Most PPF installers neglect SEO entirely.
Ready for a car detailer's site that actually rings the phone?
Fifteen minutes, plain English. We audit your current site (or Facebook page) and point at the three changes most likely to rank you — yours to keep either way.