A monthly content calendar tuned to your area and your trade. AI drafts. We edit, fact-check, polish. You sign off in five minutes. Schema, internal links, hero images — sorted. The posts compound: each one builds the next one’s rank.
Here’s a real post we shipped for a Croydon plumber — “How much does a new boiler cost in Croydon? 2026 prices.” Each numbered callout is an SEO element wired in. Skip any of them and the post doesn’t rank.
Boiler prices in Croydon range from £2,200 for a basic combi to £5,500 for a system replacement with a megaflow. Here’s the full 2026 breakdown, what affects the price, and where the hidden costs tend to land.
“Boiler cost croydon” — a real search with 238 monthly impressions in your patch. We pick from Search Console, not gut feel.
Sub-headings answer follow-up questions Google sees together (cost, timeline, what affects price, who fits it). Earns rich-result eligibility.
Three JSON-LD blocks (Article + FAQPage + BreadcrumbList) tell Google exactly what the page IS. Schema = the difference between a paragraph and a featured snippet.
Anchor links into /services/boiler-install and /areas/croydon. Internal links pass “authority” — Google’s vote for which page on your site is best.
Real job photo at 1.2 MB, AVIF, 1600px wide. Alt text describes the photo for screen readers AND helps Google understand the page.
The headline + sentence Google shows in the search results — written for the click, not the algorithm. 56 characters max.
Google rewards sites that are deep on a topic, not wide and shallow. Each monthly post links into the same money service page (your “hub”) — Google starts to see you as the Croydon boiler authority, not just another plumber.
From a tight brief against your tone + area. We never publish raw AI.
Fact-check, polish, structure, SEO meta. Real human eyes on every paragraph.
Five-minute read. Approve, request changes, or skip the week.
Published, schema marked, sitemap pinged, indexed in 24 hours.
No juniors, no offshore handoff, no account manager between you and the people building your site. Fixed quote in writing, yours from day one, live in around two weeks.
Every page. Every CTA. Every meta title. Written in plain English by someone who's been on the tools.
On-page SEO, borough pages, citations, schema — all wired in from day one, not bolted on at the end.
Hosting, monitoring, monthly updates, and the steady ranking work that compounds over time.