The problem
Most trade sites say "we offer high-quality services across the local area". It says nothing, ranks for nothing and wins nothing.
Build · Copywriting
Website copywriting for tradesmen, in plain English.
Every page written for you in plain English, around the words your customers actually type into Google.
- Price
- Included from £1,500
- Timeline
- About 1 week, inside the build
- Quote
- Fixed, in writing
What you get
Copywriting: what's included.
Agreed up front and written into your fixed quote. No surprises later.
- Every page written from your brief
- Headlines and buttons that get people to call
- Service pages written around real searches
- Page titles and descriptions for Google
- Written in your voice, not agency-speak
- Two rounds of changes before sign-off
Why it matters
Why it matters for your trade.
The gap we see on most trade websites, and what we do about it.
What we do
We write every page from a 20-minute chat about your trade, your area and the jobs you want. Plain English, specific to you, and built around the words your customers search for.
- 01
'Quality service' says nothing
Customers want to know what you do, where, how fast and what it costs.
- 02
Google reads the words
Pages written around real searches — 'driveway Maidstone', 'boiler repair Croydon' — have something to rank for.
- 03
You don't have the time
A 20-minute chat is all we need. You just read it over a brew.
How it works
How it works, in three steps.
Timeline: about 1 week, inside the build. You always know what's next and who's doing it — the two of us, start to finish.
Step 1: Brief
A 20-minute call: your trade, your jobs, your area, how you talk.
Step 2: Draft
Every page written. You read it over a brew.
Step 3: Refine
Two rounds of changes until it sounds like you.
Real work · Truly Brickwork
Pages that talk about their area.
Truly's site has a page for each of its 9 services and 13 Kent area guides, each covering its own towns, postcodes and ground conditions — so no two pages read the same.
- 9 service pages
- 13 Kent area guides
- FAQ, about and blog sections
Questions
Copywriting questions, answered.
Straight answers on price, timing and what you actually get.
Anything else? Call +44 7376 628 312
01Do I need a copywriter for my trade website?
If your site reads like a template, yes. The words on the page are what Google ranks and what makes a customer pick up the phone.
02How much does website copywriting cost?
It's included with our Lead Generator website (£1,500) and above. No per-word fees.
03Will it sound like me?
Yes. We write from a chat with you, and you get two rounds of changes. If it doesn't sound like something you'd say on the phone, we change it.
04Is the copy written for Google as well?
Yes. Each page is built around what your customers search for, with page titles and descriptions written for Google results.
Keep going
Works well alongside.
Services that pair well with this one, free guides for trades, and the areas we cover.
All 15 servicesRelated services
Free guides
All free guidesGet a quote
Let's build something useful.
Fifteen minutes on the phone. We'll tell you what's costing you jobs and what we'd fix first — even if you don't hire us.
Direct line: +44 7376 628 312
- Fast replies in business hours
- A fixed quote, in writing
- From £950, and you own it
- fixed price, from
- £950fixed price, from
- brief to live
- ~2 wksbrief to live
- hosting + domain free
- Yr 1hosting + domain free