Search Console is the report card Google secretly keeps on your website — what people searched for, where you showed up, and whether they tapped you. It’s free, most trades have never opened it, and it’s the cleanest source of more-calls ideas you have.
Every time someone searches for a plumber in your patch, Google decides where to show you in the list. Search Console is the place Google quietly writes down the result — what they searched, where you appeared, and whether they tapped you. It’s free. Most trades have never opened it.
A neighbour in Croydon types this into Google at 4pm on a Sunday.
Google ranks every plumber it knows about. You show up at position 3.6.
Search Console writes it down: position 3.6, you were seen, they kept scrolling.
We picked a real row from the table above: “gas safe plumber se london”. Here’s what each number means — and which one is the whole game.
Where you sat in Google’s list. 1 = top of the page.
How many times you showed up in someone’s search.
How many actually tapped through to your site.
People who saw you and scrolled past. Jobs you’re missing.
Almost nobody scrolls past the top three results. The difference between sitting at position 4 and position 2 isn’t two ranks — it’s an entire flood of extra calls. Below is one real query, same patch, two ranks.
Three numbers Google keeps on your site. “Indexed” means Google can find the page. “Excluded” means it’s ignoring it on purpose. “Errors” means it’s broken — and we fix those.
Google can find these pages. You want this number high.
Google is ignoring these — usually fine, sometimes not.
Broken pages. We fix them. You want this at zero.
Each month you get a one-page to-do list — the easy wins ranked by how many extra calls they’re worth. Forward it to us and we ship it, or do it yourself.
No login. No reports tab to remember. The work is plain English and ranked by expected gain.
No juniors, no offshore handoff, no account manager between you and the people building your site. Fixed quote in writing, yours from day one, live in around two weeks.
Know which page brought the call, which channel won the job, and what to spend more on next month.
On-page SEO, borough pages, citations, schema — all wired in from day one, not bolted on at the end.
The invisible bits Google cares about. Done right means rich results, fast loads, and a clean crawl.