Short, honest write-ups on what’s working for UK tradesmen online — local SEO, lead capture, GBP tweaks, and the occasional look inside how we build.

Businesses with a blog get 67% more leads than those without — but most UK trade blogs fail because they publish randomly instead of systematically. This is the complete content system: the four-stage customer journey, the exact page types that match each stage, and a real 12-month content calendar built specifically for UK trades.

95.6% of trade searches in the UK show the map pack. If your business is not in it, you are invisible at the exact moment a customer is ready to hire. This is the complete breakdown of what local SEO actually does to a UK tradesman's bottom line — with real numbers, real job values, and the exact strategy to start capturing them.