The problem
Most trade sites have no analytics, or a default setup that tells you nothing useful. You can't see which page brought the call or where your work comes from — so you guess.
Rank · Analytics setup
GA4 set up properly, tracking every call, WhatsApp, form and booking — with a short monthly report in plain English.
What you get
Agreed up front and written into your fixed quote. No surprises later.
Why it matters
The gap we see on most trade websites, and what we do about it.
The problem
Most trade sites have no analytics, or a default setup that tells you nothing useful. You can't see which page brought the call or where your work comes from — so you guess.
What we do
We set up Google Analytics 4 (GA4) properly. Every call tap, WhatsApp, form and booking is tracked and linked to where the visitor came from. You get a simple dashboard and a monthly report with what to do next.
See which page, which town and which search brought each enquiry.
If Google Maps brings the calls, you know where to put your effort.
Page views don't pay the bills. Calls and quotes do, so that's what we track.
How it works
Timeline: 2–3 days. You always know what's next and who's doing it — the two of us, start to finish.
Check what's tracked now, what's broken and what's missing.
Tracking, goals and dashboard configured.
A short monthly email: what happened and what to do next.
Real work · Top Tier Window Cleaning
Top Tier's business used to run on DMs. We built them a structured quote form that asks how each customer heard about them, so they can see where the work comes from.

Questions
Straight answers on price, timing and what you actually get.
Anything else? Call +44 7376 628 312
Google Analytics 4 is Google's free tool for seeing who visits your website and what they do. Set up properly, it shows which pages and searches bring in calls and enquiries.
It can track every time someone taps your phone number on your site. That shows you which pages and sources lead to calls.
£250 to set up, done in 2–3 days. Then £49/mo if you want a monthly report with what to do next.
Probably. Most setups only count visits, not calls or enquiries. We check what you've got and fix what's missing.
Keep going
Services that pair well with this one, free guides for trades, and the areas we cover.
All 15 servicesGet a quote
Fifteen minutes on the phone. We'll tell you what's costing you jobs and what we'd fix first — even if you don't hire us.
Direct line: +44 7376 628 312