Short, honest write-ups on what’s working for UK tradesmen online — local SEO, lead capture, GBP tweaks, and the occasional look inside how we build.

NICEIC and NAPIT registration, Part P competence, and insurance are covered thoroughly by the registration schemes themselves. This is the part almost nobody covers: what your website and online presence needs to look like from day one, so the first homeowner who searches Google finds a credible, registered electrician rather than nothing at all.

Search "software marketing agency" and you will land on two genuinely different types of company - one builds and markets software products, the other builds and markets ordinary business websites - with almost identical-sounding names. Picking the wrong one wastes time and money before a single conversation happens. Here is exactly how to tell them apart.