Short, honest write-ups on what’s working for UK tradesmen online — local SEO, lead capture, GBP tweaks, and the occasional look inside how we build.
Generic "plumber SEO" advice misses the highest-value opportunities in this trade: CP12 repeat business, power flushing margins, manufacturer accreditation trust signals, and the seasonal demand curve that determines when to push which service. This is the complete, technically specific guide for UK heating engineers and plumbers.
Google's Quality Rater Guidelines run 182 pages and train the algorithm that decides whether your content ranks. This is the complete, sourced guide to E-E-A-T in 2026 — what changed in the September 2025 update, how the May 2026 core update applied it, and the specific, auditable steps to prove Experience, Expertise, Authoritativeness, and Trust on any website, in any niche, worldwide.
