Short, honest write-ups on what’s working for UK tradesmen online — local SEO, lead capture, GBP tweaks, and the occasional look inside how we build.
You do not need a £300/month subscription to find out what your local customers are actually searching for. This is the complete, zero-jargon guide to the free tools every UK tradesman should be using — what each one does, exactly what to type into it, and a month-by-month plan for when to upgrade.
Most tradesmen doing their own SEO collect a list of keywords and never assign them anywhere — so every page competes with every other page for the same search. This is the complete keyword mapping system: one keyword, one page, one job, with a ready-to-copy map for a typical UK plumbing or heating website.
