Filth2Finish — website case study
A brand built end-to-end — designed, written, shipped.
- Location
- United Kingdom
- Build time
- 3 days
- Year
- 2026
The brief
What they needed
Filth2Finish was a side venture of my own — a UK mobile detailing brand I was setting up to take bookings under. I wanted the site to do exactly what I'd build for a client: explain the services clearly, make booking effortless, and signal a premium standard from the first scroll. Brand, identity and site, all built end-to-end on a modern stack, so the launch would arrive looking finished from day one rather than half-cooked.
What was costing them work
A detailing brand really only stands out on two things — the finish itself and the impression it makes before a customer ever calls. Most detailers in the UK live on the same generic builder templates, so the website is the part that almost always lets the actual craft down. The build targets that gap directly: a lighter, faster site with polished motion and clear calls-to-action, so the brand could carry a premium price the moment it started taking bookings.
What we built
- Multi-page front end built on a modern stack
- Brand, logo and visual identity designed from scratch
- Prominent, repeated “Book now” calls-to-action on every page
- Fast load times — a lighter, faster build than any builder template
- Polished motion and animation throughout
- Mobile-first responsive design
- Dedicated service sections for full valet, interior-only and exterior-only
- A results gallery designed for before/after detailing photos
- Reviews / testimonials block, ready to drop real customer copy into
- Booking flow with WhatsApp, click-to-call and social links
- SEO-friendly structure and metadata
- A premium, branded visual identity true to the Filth2Finish name
- Services
- Website build, Brand + design, Local SEO, Lead capture
- Built with
- Next.js, React, Tailwind, Framer Motion, Cloudflare, Vercel
Inside the site
9 screens from the finished website.
Show 3 more screens
The result
- Brand, identity and site delivered solo, end-to-end
- Built on a modern stack — agency-quality finish for a personal project
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