In this guide6 sections
1–3: The first screen
- Say what, where, and how to call. "Roofer in Bristol & Bath: call 07…" in the first line, above any photo.
- A call button that follows you. Sticky on mobile, one tap to dial.
- Proof straight away: your Google star rating and accreditations near the top.
4–6: The pages
- A page for every service you want more of, with what it involves and a rough price guide.
- A page for every town you want work in, written for that town.
- Real photos of your jobs. Stock photos of smiling models in clean hard hats cost you trust.
7–9: Getting in touch
- A short form: name, number, postcode, job. Nothing more.
- WhatsApp, because plenty of customers would rather send a photo than ring.
- Something that catches missed calls, like a text back or an AI assistant that takes details out of hours.
10–12: Behind the scenes
- Fast on mobile data: passes Google's Core Web Vitals.
- Found by Google: proper titles, schema markup, a sitemap, and a linked Google Business Profile.
- Tracked: you can see how many calls and forms the site brought in each month. Our analytics setup does exactly this.
How did your site score?
10–12: you're ahead of most trades in your town, so focus on reviews and ranking. 6–9: fix the gaps, starting from the top of the list. Under 6: your website is probably costing you work, and a rebuild will likely pay for itself.
Every WebWise build ticks all twelve as standard. See examples, prices, or read the complete guide to websites for tradesmen.
