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Short, practical articles for UK trades: how to get found on Google, turn visits into calls, and get more from your Google Business Profile.
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A step-by-step technical SEO audit guide for UK tradesmen. Learn how to check crawlability, Core Web Vitals, schema markup, mobile performance, and site architecture — or know exactly what to ask when you hire a technical SEO agency.
FAQ rich results stopped appearing in Google Search on 7 May 2026. How-To results disappeared even earlier. Search Console is dropping structured data reporting for several types entirely. None of this means schema markup stopped mattering - it means what schema is actually for has quietly shifted, from decorating a search listing to establishing trust for AI systems. Here is exactly what changed and what to do about it.
Discover the definitive 2026 engineering manual for UK electricians. Master headless web design, Next.js architecture, and Core Web Vitals to dominate local search.
Schema markup used to be about star ratings in search results. In 2026 it has a second job: helping Google AI Overviews, ChatGPT, and Perplexity decide whether to cite your business at all. This is the complete, honest guide to structured data — what actually works, what Google's March 2026 update changed, and the exact code for the five schema types that matter most.
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