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Website and local SEO tips for tradesmen.

Short, practical articles for UK trades: how to get found on Google, turn visits into calls, and get more from your Google Business Profile.

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  • A modern infographic illustrating "What Is a Lead Generation Website? The Design Patterns That Actually Convert." The graphic shows a stylized diagram of a high-converting webpage layout with clear sections and conversion paths. The flow includes a value proposition header, trust signals with client logos and testimonials, a prominent lead capture form with a bold CTA button, key benefits with icons, and a second final CTA. Dashed lines and arrows track the user journey from visitor to qualified lead. The design uses a clean vector style in shades of blue, teal, and bright orange.
    Web Development

    What Is a Lead Generation Website? The Design Patterns That Actually Convert

    A brochure site exists to look professional. An e-commerce site exists to process a transaction. A lead generation website exists for one purpose only: to turn a stranger into a phone call, a form submission, or a booked consultation. These are genuinely different design problems, and most small businesses have built the first when they actually needed the third. This is what a real lead generation website is built from.

    7 min read

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