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Short, practical articles for UK trades: how to get found on Google, turn visits into calls, and get more from your Google Business Profile.

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  • A professional vector infographic split vertically comparing the 2026 Google Structured Data Guidelines. The left side, titled "WHAT ACTUALLY CHANGED," shows glowing updates to JSON-LD code and new schema types for AI-driven rich results in shades of blue and orange. The right side, titled "WHAT STILL WORKS," features stable foundational schema vocabulary and the JSON-LD format supporting a digital structure. The title "GOOGLE STRUCTURED DATA GUIDELINES 2026: WHAT ACTUALLY CHANGED, AND WHAT STILL WORKS" is across the top.
    SEO

    Google Structured Data Guidelines 2026: What Actually Changed, and What Still Works

    FAQ rich results stopped appearing in Google Search on 7 May 2026. How-To results disappeared even earlier. Search Console is dropping structured data reporting for several types entirely. None of this means schema markup stopped mattering - it means what schema is actually for has quietly shifted, from decorating a search listing to establishing trust for AI systems. Here is exactly what changed and what to do about it.

    5 min read

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