Short, honest write-ups on what’s working for UK tradesmen online — local SEO, lead capture, GBP tweaks, and the occasional look inside how we build.
Local SEO returns £13 for every £1 invested — more than Google Ads, more than any other digital channel, and unlike Ads it keeps working when you stop spending. This is the complete 2026 guide to the full local SEO system: NAP consistency, citations, town pages, keyword strategy, and the exact monthly routine that compounds into map-pack dominance. Any business, any country.
Generic "plumber SEO" advice misses the highest-value opportunities in this trade: CP12 repeat business, power flushing margins, manufacturer accreditation trust signals, and the seasonal demand curve that determines when to push which service. This is the complete, technically specific guide for UK heating engineers and plumbers.
